The retail insiders behind GLOWPATH.
Most consultants have read about retail. Alysha and Nisha have lived it — sitting across from buyers, building launch strategies from scratch, and walking store floors to understand what actually drives a brand's success.
Alysha Richards
Alysha has spent over a decade leading retail strategy, commercial growth, and brand expansion for some of Australia's most dynamic beauty and wellness brands — and she has done it from the inside.
Track Record & Impact
As Head of Retail at frank body, she delivered 300% growth through retailer partnerships, category expansion, and a refined go-to-market strategy.
She led the end-to-end Australian retail entry of Bubble Skincare — delivering Priceline's biggest skincare launch ever, and expanding into Woolworths to reach 1,457 doors in just 14 months
Earlier in her career, she held commercial leadership roles at Benefit Cosmetics, managing complex retail portfolios and driving sustained in-store performance
Across her career, Alysha has worked with many of the world’s most influential retailers, including Woolworths, Coles, Priceline, Chemist Warehouse, Sephora, MECCA, Ulta, Walmart, and Boots, building a unique understanding of what wins with merchants — and what scales.
She is equally comfortable at head office and on the shop floor, blending commercial rigour with genuine retailer intuition.
GLOWPATH, she brings that experience directly to the brands she works with — helping them build retailer relationships, strengthen their retail strategy, and execute with the confidence that comes from having done it before.
Nisha Karna
Nisha has spent over a decade leading strategy, international expansion, and operational growth for consumer brands across the US and Australia — starting her career at Boston Consulting Group and building from there.
Strategy & M&A at Estée Lauder Companies
North America President at frank body
CEO of Boka, where she scaled the brand 6x in 18 months
Retail strategy and brand marketing leadership across multiple consumer brands at a unicorn Amazon aggregator
Nisha's expertise blends analytical precision with brand intuition, allowing her to shape strategies that resonate with retailers, investors, and consumers alike. She understands both the commercial mechanics and the human dynamics that drive growth — and how to translate that understanding into execution that scales
At GLOWPATH, she partners with brands to identify global opportunities, build international market entry strategies, and create the operational structures needed to grow sustainably. She currently leads the US retail launch of Gem, applying her expertise in contract manufacturing, retail execution, and brand building to drive a high-impact market entry.
Why we built GLOWPATH
After years inside high-growth brands, Alysha and Nisha recognised a clear gap: founders and teams needed access to seasoned operators — leaders who can bridge long-term strategy with day-to-day execution.
GLOWPATH was created to fill that space.